Hi, I’m Zoe✨ a Toronto-based UX Designer with a background in User Research.
Hi, I’m Zoe✨ a Toronto-based UX Designer with a background in User Research.
I push for people-centric and value-driven design solutions.
I push for people-centric and value-driven design solutions.
Scroll to see my work
Scroll to see my work
Democratizing Research across RBC Digital
Democratizing Research across RBC Digital
| Research Planning
| Team Alignment
| Internal Recruitment
| Survey Design
| Workshop Design
↗ Coming soon
Adapting Public Library Experience for the Neurodiverse Community
Adapting Public Library Experience for the Neurodiverse Community
|On-site Research
| Focus Group Studies
| Individual Interviews
| Ethnographic Analysis
Driving sales growth by customer research in a GTA-based materials business
Driving sales growth by customer research in a GTA-based materials business
Customer Research|Content Audit|On-site Interview |Tablet & Mobile|Fast Iteration
From insights to impact - A highlight of my user research role in Ed-Tech
From insights to impact - A highlight of my user research role in Ed-Tech
Pivot Profitability|Iterative Update|Field Research|User Interview|Cross-platform
Balancing community and privacy for U of T commuters
Balancing community and privacy for U of T commuters
| User Research | End-to-end UX Design Process
| One-Week Sprints| Mobile
Redesign IA to facilitate efficient information seeking
Redesign IA to facilitate efficient information seeking
| Information Architecture | Card Sorting | Tree Testing
| Usability Analysis| Website
Design in alignment with the style guide and design brief
Design in alignment with the style guide and design brief
Responsive Design | Design Brief | Style Guide | Web